The Emotional Roller Coaster Of Buying High Ticket
You've just gotten off a sales call and your prospect said yes! Exciting! Now you're ready to start the onboarding process. While your own emotions are sitting at pure excitment, your new client is going through something a little more complex. Excitment over......
Investing in Premium Print Assets For Your High Ticket Clients
Print is a luxury. And luxury isn't cheap. We use print to enhance customer experience. It increases the perceived value of a brand and our emotional connection with it. In short, when used correctly, it makes your customers feel special. Yes, there are cheap print...
Creating A Customer Experience With Simple Packaging
A few weeks ago I ordered underwear from Knix. When I received my package I was delighted to see the care they took with their packaging. The first things I noticed were: How it felt - smooth, seamless, and secure. A nod to the promise of their product. And...
The Cost Of Printing An Onboarding Kit
The number one question I’m asked about onboarding kits is, how much will it cost to print. Here are two pricing examples for onboarding kits.
3 Ways Online Course Creators Can Stand Out With Print
Print assets are often overlooked by online course creators. Here are 3 print assets course creators can use to create deeper connections.
Doing It Yourself Does Not Make It Free
I’m not gunna lie. Every time I hear the words “Just use [insert your favorite DIY design program here], it’s free!”. I die a little inside. I mean, I totally see the attraction.
Wrap Up Your Year with a Bright, Attractive Annual Report
Ah, the annual report. These words conjure thoughts of suit-clad business executives huddled around a boardroom table reviewing “the numbers”. Certainly not an inclusive, engaging or even remotely exciting thought for most people.
How to Lay Out a Document with InDesign
Anyone can type out a document in Word, but the savvy up their game with Adobe’s InDesign. It’s desktop publishing and typesetting software that allows you to create pages with edge-to-edge colour and type, like you’d find in a magazine.
Does Your Business Need a Style Guide?
Your business needs a shareable style guide that will help your employees, stakeholders and collaborators effectively communicate your brand. Remember when I said that getting to know you and your brand will be the foundation for our success? Educating your designer (and all your other collaborators) is a large part of your role in the design process…