How to Create A Multi-Channel Marketing Campaign for Local Small Business

How to Create A Multi-Channel Marketing Campaign for Local Small Business

I was so excited to receive the Indigo ‘What Kids Want’ Holiday Catalogue! It reminded me so much of the Sears’ Wish Book and circling all the toys and gifts I wanted. Then, Indigo went ahead and upped the game. They added stickers so kids could mark their favourites, a removable form to create a Christmas list, AND a special URL where kids can create their wish lists online to share with family and friends!

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Top 3 Takeaways from BlogJam 2018

Top 3 Takeaways from BlogJam 2018

Last week I attended BlogJam 2018. It was probably the best conference I’ve been to this year. The diversity of topics covered at BlogJam and the amazing sense of community was really inspiring. I learned SO much during the 2 days, and I wanted to share my top 3 takeaways in hopes that they might resonate with someone else.

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Digital vs Print and the Battle for Attention

Digital vs Print and the Battle for Attention

Logging into Facebook can feel like wading onto a battlefield. As I scroll through my newsfeed, I see skirmishes over politics, healthcare, marginalized people trying to survive, interspersed, of course, with ridiculously cute kids and kittens. The sheer overwhelming volume of…

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Choosing the Right Images for your Design Projects

It’s often said that we are a visual society. The photos and pictures of your brand, product or service are just as important as the words you write about it. And studies show that articles and products with images are more likely to be noticed, read and shared. If a picture is worth a thousand words, what is that image saying about your brand?

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How to Choose Your Brand Colours

Consistently using a colour palette for your brand is one of the easiest ways to improve brand recognition. Choosing the colours of that palette isn’t always as simple. Though it does make sense. Choosing colours for a sporting store brand is vastly different than a boho boutique.

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What is Your Role in the Design Process?

What is Your Role in the Design Process?

There are a couple different ways a client-designer relationship can go. In the best relationships we become in sync enough to pedal a bike together. This in possible when we acknowledge the roles and expectations within the design process.

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